The shopper mission here is clear: a grab & go option that addresses breakfast on route to the office or something to look forward to at lunchtime when working in the office or at home.

Sandwiches, breakfast baps & wraps from forecourts, retailers and coffee shops, plus smaller pot meals, porridges, soups, salads & sushi would all be well placed here as would individual bags of crisps and maybe even a sweet bite!