One of our most celebrated & interesting categories, with much lively debate! Innovation is crucial to the continuing success of any organisation and within the free from world innovation is disproportionately important, with new or significantly altered products potentially making a huge difference to the lives of the free from and allergic consumer.

Whether they’re replicating foods and drinks popular in the main category offer, or trying something new (for free from) and tricky to accomplish, or using new or different formats of ingredients, or whether simply introducing exciting packaging styles.

Innovation here could be a new concept for the free from market, a category leading quality evolution, an innovative use of ingredients or manufacturing techniques, unusual recipes, or new ways to deliver health or flavour.

We have the capacity to recognise different sized companies here, with awards to:

• micro companies with a turnover of between £0-£300,000
• small companies with a turnover of between £301,000- £3,000,000
• large companies with a turnover of between <£3,000,001