One of our favourite categories, and unique in that most of the feedback comes directly from the customers that entries are addressing, children and teenagers, which allows for genuine and honest feedback!

This category is not judged blind as this allows us to get feedback on the full product experience and enriches the insights. This year we are planning a number of groups with a focus on the occasion so we can better position each of the entries to our judges.

So from breakfast and packed lunches to post school or gym snacks & supper time, if you have a product that is designed for, or highly relevant to, the child or teen audience then this could be the category for you.